Your Body & Brain Are Holding You Back.
You’re sharp. You’re ambitious. You work harder than most people around you.
But by 3pm you’re running on fumes. Your lower back aches. Your hips feel locked up. Your brain is foggy and your focus is fractured.
Somewhere under all that fatigue, stiffness, and brain fog is the version of yourself you know exists — you just can’t seem to access it.
When your body is stiff and your nervous system is red-lined, it doesn’t just hurt your health.
It costs you money, confidence, and the cognitive bandwidth needed to operate anywhere near your best.
Most people treat their mind, body, and work as separate things. They grind through 10-hour workdays on a fried nervous system and locked joints — and wonder why they burn out.
Your mobility, stress response, and ability to focus operate as a single connected engine. The Apex Performance System is built to recalibrate all three.
Not Someone Who’s Given Up.
Someone who hasn’t stopped — but whose body and nervous system are quietly starting to shut down.
You don’t need a generic fitness plan. You need a protocol built to thrive around your life.
- You sit at a computer for 8-10 hours a day — your back, hips, and shoulders feel like they belong to someone twice your age
- You cycle between caffeine-fuelled bursts and complete afternoon apathy — exhausted from being at war with your own biology
- You’re building something — a business, a career, an independent life — and your health and fatigue have become the ceiling on your revenue
- You’ve tried generic workout apps or extreme diets. They worked for two weeks, then real life hit and you were back to zero
- Your brain is foggy by noon. You know what you’re capable of — and this isn’t it
- You’re carrying extra weight that makes you feel sluggish and older than your years
- You train or want to train — but injuries and stiffness keep resetting your progress
- You’re looking for a quick-fix 7-day detox, magic supplement, or passive workout routine
- You’re unwilling to dedicate 15-20 minutes a day to daily protocols
- You’re looking for the cheapest option on the market
- You want to think about it for months while your physical and mental health continues to deteriorate
This is for decision-makers who understand that real transformation requires real investment.
“Came in with persistent hamstring and lower back issues affecting both my training and my work. After applying the methods: I’m finally without constant stiffness, feel better at my desk, and closed more deals in the last 60 days than the previous 6 months. The ROI has been insane.”
Dan — Software Engineer & Entrepreneur
What Clients Say
“Eliminated chronic hip stiffness affecting my work and training. Went from daily hip pain to kicking faster, landing head kicks, and sitting at my desk without constant tightness.”
“Rebuilt lower back health and hip mobility. Eliminated desk related fatigue, improved my Muay Thai, and cleared up daily energy so I move through my workday with energy and focus.”
“Overcame joint restrictions from long hours at the computer. Restored my hips, threw high kicks effortlessly in sparring, and built resilience that translates directly to daily focus.”
90-Day System Installation Roadmap
Most programs give you a generic PDF and leave you to figure it out.
We install a custom health operating system structured across 90-day cycles—engineered to produce rapid physical changes, then compound those gains into permanently upgrading your capacity.
Days 1–30
System Audit & Recalibration
We strip back systemic inflammation, restore basic joint mechanics, and down-regulate a red-lined nervous system. Your body responds quickly.
- Puffiness drops and 5–8 lbs drop within the first 14 days as inflammation cools
- Desk stiffness eases; hips, shoulders, and lower back begin moving without protest
- The 3:00 PM energy crash stabilizes as circadian and nervous system anchors take hold
- Reactive phone-checking drops; your first 90-minute deep work block becomes effortless
Days 31–60
Performance & Momentum Phase
Habits that required conscious effort become automatic. Strength, cardiovascular capacity, and joint range compound together while emotional reactivity drops under high stress.
- Visible body composition shifts—clothes fit differently as muscle returns
- Reclaimed cognitive stamina—decisions feel lighter and focus lasts past 6:00 PM without stimulants
- Deep work blocks of 2–3 hours become standard without needing the willpower of Goggins
- Noticeable changes in strength, recovery, and movement quality.
Days 61–90
The Apex Integration
Joint freedom and high-output capacity restored. You no longer force discipline through friction; you simply operate from a calm, resilient baseline.
- 15–25 lbs lighter with athletic definition returning and stiffness managed
- Movement translation—higher kicks, open hips, and zero nagging post-training aches
- Deep focus sessions of 3–4 hours become normal; output compounds daily
- Food becomes strategic fuel rather than a source of stress, guilt, or decision fatigue
Ongoing
The Apex Effect (Retainer Cycle)
The 90-day installation ends. The identity and capacity remain. We review KPIs, lock in your progress, and build the next 90-day cycle to continuously elevate your baseline.
- A body that moves with athletic power—no constant stiffness or recurring injuries
- Physical capacity and business performance compound month over month in any condition
- The protocols operate as integrated infrastructure; you simply execute and win
Installed Assets Built Around Your Life.
This is not a PDF or a generic fitness template. Every protocol is engineered around your schedule, your physical limitations, and your specific constraints—and adjusted in real time.
Asset 01: Somatic & Biomechanical Diagnostics
Diagnostic onboarding that maps your baseline joint mechanics, strength, nutrition, and stress response. We pinpoint structural bottlenecks and wearable data (HRV/sleep) so your protocol designs are driven by objective biology, not guesswork.
Asset 02: Combat Durability & Athletic Strength
Custom strength and resilience programming designed to build a durable, lean, and athletic physique. Focuses on hypertrophy, joint quality, and force production so you move with power in the gym and maintain a commanding physical presence in the boardroom.
Asset 03: Elite Gas Tank & Work Capacity
Conditioning frameworks that expand your capacity without nervous system burnout. Improves cardiovascular markers, accelerates recovery between intense efforts, and ensures high energy lasts past 6:00 PM.
Asset 04: FRC Mobility & Joint System
15–20 minute daily routines built specifically to reverse desk tightness, restore open hips, protect shoulder capsules, and fix chronic lower back stiffness—giving you supple movement despite time at your desk.
Asset 05: Executive State Regulation & Focus SOPs
Protocols designed to down-regulate sympathetic stress, eliminate background anxiety, and clear cognitive noise. Learn how to consciously drop your nervous system into a deep, calm focus state on command.
Asset 06: Subconscious Script & Identity Audit
We uncover the hidden psychological bottlenecks—perfectionism, all-or-nothing thinking, and default reactivity—that cause you to abandon routines when high-stress periods hit.
Asset 07: Travel & Calendar Integration SOPs
Plug-and-play minimal-equipment workouts, hotel room routines, and jet-lag mitigation protocols that protect your strength, joint health, and energy standards anywhere in the world.
Asset 08: Executive Fuel & Social Dining Framework
A sustainable eating system built for high-output lifestyles. Strategic frameworks for business dinners, travel, and high-stress weeks that optimize energy and body composition without meal prep marathons or restrictive diets.
Asset 09: Sleep Architecture & Recovery SOPs
Evening environment design to make recovery effortless—lowering sympathetic stress so you wake up genuinely restored, optimizing HRV and morning energy without pharmaceutical dependency.
Asset 10: Daily Voice & Chat Access (Mon–Fri)
Direct WhatsApp access throughout the week. Questions answered, form checked, and issues solved in real time—not just at your next scheduled call.
Asset 11: Bi-Weekly Strategic Performance Reviews
Private 1:1 calls every two weeks to review progress, audit performance metrics, adjust strength and mobility loads, and set non-negotiable anchors for the next 14 days.
Matthew Squires
11+ years in the trenches of human performance — as a Muay Thai practitioner, strength athlete, and FRC Mobility Specialist. Matthew treats performance as an integrated system where health, stress, psychology, and daily execution all intersect.
After years of breaking himself down through overtraining, injuries, and all-or-nothing thinking, Matthew built a system that actually works for people with demanding lives — not people who have six hours a day to dedicate to their health.
His approach is built for high performers who want more than muscle — presence, energy, and the physical capacity to back up everything else they’re building.
Training and nutrition should enhance your work, your relationships, and your ability to operate at a higher level. Not consume it.
He’s worked with software engineers, entrepreneurs, fighters, and desk workers. The through-line is always the same: the external results follow when the system is built to work for your life.
You Show Up. I Guarantee The Rest.
The Apex Guarantee
Complete all 90+ days of the protocol — every check-in, every daily SOP, every week of the system — and if you don’t experience a dramatic change in how your body moves, how your mind operates, and how you show up every day, I will refund every single penny.
The guarantee exists to protect you from risk. The requirement exists because this only works for people who show up. It comes with a guarantee because it works.
The Real Cost of Operating Below Your Best
Every day you operate on a red-lined nervous system and locked up joints, you pay a tax on your business, cognitive, and physical output:
- 3:00 PM energy crashes eroding your decision-making quality during high-stakes deals
- Stiffness and recurring injuries constantly resetting your progress in Muay Thai, BJJ, or lifting
- Depleted cognitive bandwidth forcing you to drag yourself through 10-hour workdays on sheer willpower (with little to show)
- Carrying excess fatigue and inflammation that makes you look older and feel weaker every year
- Knowing you are operating at 60% of your capacity—and letting competitors beat you simply because they have more endurance and drive
How much revenue, authority, and freedom are you leaving on the table by operating below your true capacity?
Apply For Your 20-Minute Performance Audit
To see if you qualify for the Apex Performance program, book a free consultation below to map your bottlenecks and determine if the system is right for your schedule.
Program Details: Apex Performance Consulting is an intensive 1:1 service starting at $400 / month. To maintain direct service quality and custom protocol design, active client spots are limited.
If the calendar isn’t loading, click here to book directly.
Matthew personally handles all consultations. Maximum 5 active clients at a time.
Disclaimer: The coaching services provided by Matthew Squires are for educational and informational purposes only. Matthew Squires is not a licensed physician, physiotherapist, or medical professional. Results vary and are not guaranteed. The testimonials featured on this page represent individual experiences and are not typical results. Always consult a qualified medical professional before beginning any new exercise or nutrition programme, particularly if you have a pre-existing health condition.