Your Body Is Holding You Back.
You’re sharp. You’re ambitious. You work harder than most people around you.
But by 3pm you’re running on fumes. Your back aches. Your body feels 10 years older than it should. Your movement is stiff, your energy is inconsistent, and somewhere under all that fog is the version of yourself you know exists — you just can’t seem to get to it.
This is a complete performance system — mobility work that eliminates pain, strength training built for your schedule, nutrition that fuels performance without complexity, and the identity shifts that make it all stick. Built for ambitious people who refuse to let physical decline limit their potential.
Not Someone Who’s Given Up.
Someone who hasn’t stopped — but whose body and brain are quietly starting to. You don’t need a generic plan. You need someone who builds it around how you actually live. If that’s you, read on
- You sit for 8-10 hours a day and your back, hips, and shoulders feel like they belong to someone twice your age
- You cycle between bursts of motivation and complete flatness — exhausted from being at war with yourself
- You’ve tried programmes before. They worked for two weeks. Then life happened and you were back to zero
- Your brain is foggy by noon. You know what you’re capable of — and this isn’t it
- You’re building something — a business, a career, a life — and your body is becoming the bottleneck
- You’re carrying extra weight that makes you feel sluggish and older than your years
- You train or want to train — but injuries and stiffness keep resetting your progress
- You’re looking for a quick fix or magic solution
- You’re not willing to commit 3-4 hours per week
- You’re looking for the cheapest option
- You want to think about it for another few months
“My energy is consistent, my body moves freely, and I closed more deals in the last 60 days than the previous 6 months. The ROI has been insane.”
Dan — Software Engineer & Entrepreneur
Build the Foundation. Then We Keep Building.
Most programmes give you a plan and leave you to figure it out. This is different. Coaching is structured, intensive, and designed to produce results fast — then we move into ongoing work, adjusting, progressing, and compounding everything you’ve built.
Strip back the damage. Reset your movement patterns, sleep, nutrition, and daily habits. The foundation gets rebuilt from the ground up.
The habits that felt like effort now feel automatic. Strength and mobility compound. Body composition shifts visibly. Energy past 6pm without stimulants.
Training intensity increases. Movement quality is now the platform. We push output — in the gym, at the desk, and in the ring if that applies to you.
The protocol stops feeling like a programme and starts feeling like a new identity. We review, lock in what works, and build the plan for ongoing progression.
Every Phase Has a Specific Purpose.
Every week builds on the last. This isn’t a programme you follow blindly and hope for the best.
The Purge & Recalibration
Your body starts responding to real movement for the first time in a long time. Stiffness eases. The afternoon energy crash begins to stabilise. Brain fog lifts around week 3 — and when it does, you’ll notice it immediately.
- Face leans out within 10 days — puffiness disappears
- First 5-8 pounds drop without feeling deprived or counting calories
- Digestive issues that have plagued you for years start clearing up
- Joints moving without the usual protest
- First full 90-minute focused work session without reaching for your phone
- Someone asks if you’ve lost weight before you’ve actually lost much
The Momentum Phase
The habits that felt like effort in week one now feel automatic. Your movement is noticeably different. People around you start reacting differently — and you start reacting differently to yourself.
- Body composition visibly changing — clothes start to fit differently
- You naturally crave foods that fuel you instead of fighting cravings all day
- You become the most consistent person in your immediate circle
- Energy past 3pm — then 6pm — without stimulants
- The quiet confidence that comes from doing what most people can’t sustain
The Performance Phase
The foundation is solid. Now we build on it. Training intensity increases, movement quality translates to real athletic output, and the results start compounding in every area of your life.
- 15-25 pounds lighter with visible muscle definition returning
- Mobility that translates — higher kicks, freer movement, no nagging pain
- Deep work sessions of 3-4 hours become normal, not exceptional
- Food becomes fuel, not a source of stress or guilt
- People in your circle start asking what you’re doing differently
The Apex Effect — Ongoing
It stops feeling like a programme and starts feeling like a new default. The behaviours are integrated. The identity has shifted. We keep building — adjusting training, progressing nutrition, and compounding the results.
- A body that moves freely — no constant stiffness, no recurring injuries
- Performance in the gym, at the desk, and in life compounds month over month
- The protocol ends. The identity and the coaching continues
Everything Built Around Your Life.
This is not a PDF. Not a generic plan with your name on it. Every element is built around your schedule, your body, your specific constraints — and adjusted every week.
Apex Training Protocol
3x weekly sessions that build mobility and strength without overtraining or burnout. You’ll know what to do, how much to lift, and when to push.
Mobility & Movement System
FRC-based mobility work built specifically around your restrictions. Whether you’re a martial artist, desk worker, or both — this fixes the foundation everything else sits on.
Executive Nutrition Framework
A sustainable eating system built for your lifestyle. Strategic choices that fuel performance and strip excess weight.
Weekly Check-In Calls
One call every week. We review what’s working, adjust what isn’t, and set the focus for the next seven days. No guesswork. No drift.
WhatsApp Support
Direct access to Matthew throughout the week. Questions answered. Adjustments made in real time — not at the next scheduled call.
Dopamine & Habit Reset
Identify the patterns keeping you stuck. Build the architecture that makes discipline feel automatic rather than exhausting.
Sleep Optimisation
Sleep is where the transformation actually happens. We build the evening environment and protocol that makes recovery real — not theoretical.
Mindset & Identity Work
The external changes follow the internal ones. We work on who you’re becoming — not just what you’re doing — so results compound and continue to build.
Real People. Real Constraints.
These aren’t handpicked outliers. They’re busy people with demanding lives who showed up consistently and let the system work.
Ali S.
Beginner Kickboxer · 6 Weeks
“My hip pain and tightness are completely gone. Side teeps that I couldn’t do before now feel effortless. Kicks land above head height now.”
Ronnie
Muay Thai Enthusiast · 10 Weeks
“He’s extremely knowledgeable and takes the guesswork out of the process. I’ve felt a dramatic improvement in strength, flexibility, and mobility across the board.”
Dan
Software Engineer & Entrepreneur
“I didn’t realise how much my hips were holding back both my training and my work. After working with Matthew, my lower back pain is gone, my Muay Thai has improved noticeably, and I move through my day feeling loose and unrestricted.”
Matthew Squires
11+ years in the trenches of performance — as a Muay Thai fighter, ex-bodybuilder, long-distance athlete, and FRC Mobility Specialist.
After years of breaking himself down through overtraining, injuries, and all-or-nothing thinking, Matthew built a system that actually works for people with demanding lives — not people who have six hours a day to dedicate to their health.
His approach is built for high performers who want more than muscle — presence, energy, and the physical capacity to back up everything else they’re building.
Training and nutrition should enhance your work, your relationships, and your ability to operate at a higher level. Not consume it.
He’s worked with software engineers, entrepreneurs, fighters, and desk workers. The through-line is always the same: the external results follow when the system is built around the life you actually have.
You Show Up. I Guarantee The Rest.
The Apex Guarantee
Complete every check-in, every daily habit, every week of the system — and if you don’t see a dramatic change in how your body moves, how your mind operates, and how you show up every day, I’ll refund every penny.
The guarantee exists to protect you from risk. The requirement exists because this only works for people who are serious. This is not a programme that ghosts you on day 31. This is real, responsive, 1-on-1 work — and it comes with a guarantee because it works.
The Real Cost
The real cost isn’t the investment in this programme. It’s another year of:
- 3pm energy crashes costing you deals and opportunities
- Looking older and feeling weaker every quarter
- Carrying extra weight that makes you feel sluggish and less confident
- Fighting the same food battles every single day
- Injuries and stiffness resetting your training progress every few weeks
- Knowing you’re capable of more but not being able to access it
How much is operating at your full capacity worth to you?
Book Your Free Consultation
Before we work together, we need to make sure you’re the right fit — and that I can actually deliver the results you’re looking for.
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Matthew personally handles all consultations. Maximum 5 active clients at a time.